Business Chief Europe Magazine September 2019 | Page 138

PENTAHOTELS
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“ We want to engage with our customers less on a transactional level and more in terms of a qualitative interaction ”

— Heiko Rieder , VP , Revenue Management and Reservations , Pentahotels the front end elements of customer experience . “ We are very modernised on the back office side of things , but we feel that we need to further improve on the guest experience when it comes to digitalization . We ’ re very close to launching technology that facilitates the self-check-in / check-out process at one of our hotels ” he explains . “ We want to engage with our customers less on a transactional level and more in terms of a qualitative interaction . We believe that this is what
SEPTEMBER 2019