139 our customers want to experience . They want to check in while they ’ re in the taxi on the way to the hotel , have a digital key and want to walk straight through to their room , without having to stop by the reception and wait in line to check in .” Soon , the company will also enrich its ‘ Pentafriends ’ guest membership program with further benefits and a more digitalised experience , again designed to increase qualitative engagement with guests .
Looking to the future , Pentahotels will continue to focus on its customer facing and internal processes in order to provide the sort of responsive , lifestyle-based guest experience that is the mark of great hospitality .
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