Business Chief Europe Magazine September 2023 | Page 78

PEOPLE | CULTURE
UBUNTU – THE AFRICAN APPROACH TO CULTURE
In Africa , organisational cultures on the continent are guided by Ubuntu , an African philosophy that emphasises the interconnectedness of all people and the importance of empathy , compassion , and collaboration . “ This is an approach that recognises that we are all part of a larger whole , and that our individual success is inseparable from the success of our team or community ,” says Mark Watt , partner in Heidrick & Struggles ’ Johannesburg office .
By adopting an Ubuntu-based approach , Mark says organisations can create a culture that is focused on the wellbeing and development of its people .
“ The success of the organisation is directly linked to the success and satisfaction of its people , highlighting the importance of building strong relationships , fostering open communication , and creating a sense of shared purpose and belonging . By doing so , organisations can create a workplace that is not only more productive and efficient , but also more fulfilling and meaningful .”
As such , Mark says he and his team are frequently asked to provide insights and support organisations to either ‘ Africanise ’ a global culture , or bring to life a local one if the company is wholly domiciled in Africa .
“ Relationships and people are important in African culture and increasingly , local businesses are turning to a humanistic leadership and culture guided by Ubuntu .”
78 September 2023