PEOPLE | CULTURE
global travel resuming , the talent crunch is also exacerbated by business migration , with an outflow of talent to other business centres such as the Middle East .”
People-first culture as competitive advantage Unlike the Middle East , the business culture in Africa has been leaning towards a peoplefirst strategy for the last few decades , largely thanks to organisational culture on the continent being guided by Ubuntu – an African philosophy that emphasises the interconnectedness of all people and the importance of empathy , compassion and collaboration .
“ Even prior to the pandemic , many corporate leaders recognised the significance of cultivating a flourishing organisational culture as a means to gain a competitive advantage – in attracting and retaining employees , fostering agility , and leading on innovation ,” says Mark . “ A people-first culture will help retain the top talent necessary to overcome organisational inertia and drive growth .”
Studies have shown time and time again that organisations adopting a people-first culture see improvements in employee engagement , communication , wellbeing and empowerment , which in turn leads to increased productivity , higher levels of innovation , and ultimately better financial performance . businesschief . com 79