THE BRIEFING | BIG PICTURE

LASERS, LUXURY, ROLLS-ROYCES – no, not a James Bond script, but a world-first demonstration of personalisation. The historic British marque took five years to develop the innovative laser-engraving technique used on Phantom Arabesque’ s bonnet. The pattern, inspired by Middle Eastern architecture, is engraved to a depth of just 145-190 microns by patented lasers. And, in true Rolls-Royce style, the vehicle is strictly one-of-one.

22 April 2026