Business Chief Magazine July 2026 | Page 21

FINDING THAT SPARK
Remember when people used to camp outside Apple stores? It feels like our excitement for hardware has gone the way of the iPod. Unless you’ re a PC-building savant, you probably haven’ t felt tech-envy in more than a decade. Perhaps NVIDIA remembered this as they developed the RTX Spark, a chip designed to integrate AI with consumer market devices, creating what Jensen Huang claims will be as big as when the standard phone was transformed into a multi-faceted smart device. The device will allow creators, developers and gamers to render up to 90GB + 3D scenes, edit 12K video, and play memory-heavy games at 1440p at more than 100 frames per second. The NVIDIA website describes the chip as a new class of computer that“ moves from tool to teammate”. It might not have the glitz and glamour of a new iPod, but from a functionality point, it dazzles.