“ Hyper-personalisation is all about understanding the unique needs of the user, understanding their preferences, understanding how they operate on a dayto-day basis,” Rakshit explains.“ Are you more a text-oriented person, or do you prefer chatting with your colleague, or do you prefer picking up the phone and calling the other person?”
Lenovo’ s AI-driven platform, Care of OneTM, puts this philosophy into practice through persona-based device selection.“ By giving each employee the exact equipment and support they need for their role, they can work without disruption and at their best – generating greater ROI for your device fleets,” Rakshit notes.
“ Together with predictive and proactive issue resolution and near zero-touch IT support, Care of OneTM helps create a seamless, hyper-personalised and highperforming experience.”
Productivity enhancement follows as the second benefit, encompassing both automation and digital twin capabilities.“ With the help of Gen AI, organisations can automate repetitive tasks, they can create new content, they can help in decisionmaking,” Rakshit explains.“ That is one critical benefit where you can do a lot of cost reduction by applying AI.”
This productivity enhancement extends to creating empowered workplaces through digital twins.“ Creating a digital twin in an
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