Business Chief Magazine September 2026 | Page 121

LIFESTYLE
phone’ s look, sound and even its signature song, and a physical privacy switch you flick with your thumb rather than hunt for in a menu.“ People stood in the queue for hours because this phone answers to them, not to an advertising company or a foreign government,” says Sami Pienimäki, Co-founder and CEO of the Helsinki-based company. It is the clearest proof going that people will still queue for an object, so long as the object is designed to mean something.

US $ 6.5bn

OpenAI’ s purchase of Jony Ive’ s io, the priciest acquisition of a design team in history

US $ 1tn

value Altman reportedly told staff the first device could add to OpenAI
The drawer of noble failures The category already has its ghosts, and each died of the same thing. Humane’ s AI Pin, two former Apple designers and US $ 241m behind it, promised to free us from our phones and shipped a beat too early, running hot, its menus projected onto your palm. Rabbit’ s R1, a likeable orange handheld, struggled to do much a phone app could not. Google Glass met a privacy backlash so sharp its early wearers were nicknamed“ glassholes”. None of them fell short on artificial intelligence. They fell short on design, on the hundred human questions, comfort, trust, dignity, that no model can answer.“ A beautiful object does not solve a trust deficit,” warns Gary Sheng of the agency Hyperagent Labs in an interview with Fortune. businesschief. com 121