THE BRIEFING
SEEKING NEW REALITIES
DESPITE THE SOCIAL MEDIA BUBBLE bringing us, perhaps uncomfortably, closer than ever, many global users are experiencing a kind of cultural homogeneity; one where we’ re bombarded with always-on news cycles and doomscroll-optimised, cyclical media traps. Regardless of this era of connectivity, many still feel that isolation and are desperate to seek out‘ shared reality’ experiences. Following the pandemic and perhaps in rebellious response to AI integration in media, many are seeking more authentic experiences, most notably the surge in Gen Z moviegoers, who have recently earned the title of most loyal movie-going demographic.
20 September 2026