WHAT ’ S THE KEY TO KEEPING YOUR BEST TALENT ?
the same language and using the same tools to work through conflict . This is where you start to see some really positive changes .
“ In our work , we ’ ve found that culture has to start from the top . Everyone tends to look up to learn behavior . This is backed up by a recent study from Duke University that says 52 % of executives feel culture is primarily set by the current CEO . And , while boards of directors do not directly choose the firm ’ s culture , they influence the choice of culture by picking the CEO .
“ Boards also modify the eventual success of the culture by reinforcing or undermining it through their
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